STRATEGY.CONTENT.INFLUENCE.
We build distinctive brands and personal identities. Then turn them into content, connections and commercial opportunity.

Global relevance.
Built on strategy.
Defined by
execution.
Distinct identities. Relevant content. Clear commercial direction.
HE brings strategy, production and brand operations into one working relationship. We build identities for people and businesses, then develop the content systems that put them to work.
Based in London, we work across Chinese and English-speaking audiences. From the first brief to filming, publishing and review, each stage connects to a defined business objective.
Meet the agency↘
MEMBERSHIP & PRICING
Find your
starting point.
A few ways to begin. Explore every tier, deliverable and commitment on our dedicated pricing page.
Notes on personal IP, cross-cultural brands and considered content. A closer look at how we think.
YOUR NEXT CHAPTER
LONDON / GLOBALLET’S
MAKE IT
MATTER.
A brand to build. A story to tell. A new audience to reach. Start a conversation with HE.
Brand collaborationCreator collaboration